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I am an Egyptian girl with unhealthy appetite for makeup. clothes, and everything pink and girly.

Sunday, January 26, 2014

Max Factor's Crème Puff

This year marks the 60th anniversary of a true beauty icon – Max Factor’s Crème Puff, the classic all-in-one compact powder for any occasion. To celebrate this milestone, Max Factor, ‘the make-up of make-up artists’, has re-launched the product with a golden new look. Beaming of elegance in a new golden case, Crème Puff is a medium to high coverage powder, which promises a radiant, luminous and flawless finish. A multi-tasker, it can be used over moisturizer, foundation or as an all-in-one make-up item.

While Crème Puff now features brand new golden packaging, the product’s revolutionary formula is still very much the same. Its remarkable light-reflecting particles create a soft, subtle glow and hide imperfections for an instantly radiant and perfectly even finish. The product’s groundbreaking legendary fragrance, reminiscent of old Hollywood glamour, has also remained intact.

Crème Puff was first introduced in 1953 for gorgeous film stars to hide their spots and imperfections. It was the first all-in-one blend of creamy make-up base and powder. And, as soon as the must-have product hit the market more than six decades ago, it took Hollywood by storm, offering the industry’s most glamorous stars immaculate coverage, a luminous glow and a radiant, even finish.

Throughout the century, he combined science and make-up artistry to create market-leading, iconic products, such as the brand’s Crème Puff, empowering any woman to be glamorous if given the right tools and skills. Today, Max Factor’s pioneering glamour vision continues to be brought to life through the work of Max Factor’s Global Creative Design Director, Pat McGrath, and Max Factor’s global network of make-up artists.

“Creme Puff has the original vintage smell that is so unique in today's cosmetics industry,” said Joelle Mardinian, Max Factor Regional Creative Director. “What I love about this iconic powder is the lightness of it - yet still it gives a flawless finish to any make-up look, while still keeping the radiance of the skin and adding light to the face. It comes in amazing shades, and the light texture is good enough to also apply over concealer, without making it look cakey.”

Max Factor’s new iconic Crème Puff is available in the UAE and Saudi Arabia.

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