About Me

I am an Egyptian girl with unhealthy appetite for makeup. clothes, and everything pink and girly.

Thursday, March 31, 2016

KOTON SS16



Koton’s Spring /Summer 16 Womenswear collection offers a wide range of key items that include flowing dresses with delicate floral prints, gypsy woven tops, mini A line skirts with contrast topstitching, high waist shorts and a variety of shirts with jabot sleeves, shoulder cutouts and neckline key details. Fabrics are soft and fresh with white broderie anglaise, crinkled chiffon and summer tweeds.
The overall look is designed to be romantic, yet assertive for the urban woman who is free-spirited and an optimist. It is the perfect wardrobe for a romantic spring escapade.
 The colour palette is composed of tender shades of summer white, sage green, aqua and sky blue and a warm combination of rose blush, soft peach, caramel and terracotta. All key details are here: ruffles and pleats, tassels and pompoms, Broderie Anglaise and denim looks that will set the tone of Spring/Summer 2016.
 Moving into summer, the new Koton beachwear collection focuses on maximum impact with minimal pieces. The pieces are designed around the dream of a summer day pool party on an exotic island.
 Silhouettes include single shoulder tops with fishnet details, a one piece body suit in metallic bronze, bikini one shoulder tops with ruffles, a one piece with in Broderie Anglaise and bowtie detail, two piece suits with placed cutouts and bikinis in exotic floral patterns.
 The colour palette for swimwear revolves around marine shades of aqua, emerald green, and mint mixed with smoky blue, zesty orange, bright white, deep black and a touch of metallic bronze.

































The collection also includes a breezy set of kaftans and kimonos, in short and long styles, perfect for wrapping up in at elegant resort destinations.
 

Splash Fashion Xcess



Last week I flew to Dubai specially to attend Splash fashion show, and as you all know Splash is One of the biggest retailers for affordable clothes in the Middle East.
Titled ‘Splash Fashion Xcess’, the Summer 2016 fashion show brought together color, embellishments, textures  topped with  grunge inspiration.
With two sub stories- Mod Maximalism and Grunge Maximalism taking centre stage, a little bit of everything seems just about the right way to enter the season. What you get in the collection is a modern hybrid between neat designs with a maximalist edge.

The event was held at the Asateer hall, Atlantis, the guests were welcomed into a pre-function area which was nothing short of a feast to the senses. A walk through the tunnel with multicolored heart facets, one was immediately transported to an eclectic dimension. Adorned with mirrors and raw bulbs on either side, the replication of things exemplified the Maximalism theme. The pre-party zone complete with archways and elements inspired by the grunge culture like metal chains set the mood for the show .The energy was palpable with trap and dub step tunes creating an electric ambiance. Making way into the runway dotted with LED screens, one was able to get a glimpse of the theme through a lucid graphic display. 
I was lucky enough to made it to the behind the scenes and had a glimpse of the hair and makeup before the show. The makeup was bold and daring with dark lips, and hair was funky hippy big hair more of the punk style.
Models makeup time backstage

Me backstage











After the Show I was able to talk to with Mr. Raza Beige, the founder and owner of Splash, and what a humble lovely and hospitable man he is. He told me when I was a young man, I didn't have a lot of money, and I always wanted to wear and look nice. So when I started the Splash group I wanted to create fashion for everyone, you see splash is the destination for all ages and categories to shop the latest trends at the most affordable prices in the market. If you are on budget then it is the right place for you, and if you are so into fashion and love to wear high end brands, you will still love to shop at Splash for a special piece to complete their outfits, or for comfortable clothes that they can even wear at home.

Mr. Raza Beige greeting the audience

The two dominant trends featured at Summer ’16 fashion Show were as I mentioned the Mod Maximalism Catering to a set of sophisticated individuals this collection comprises of tailored and oversized silhouettes with fabrics like linen, denim, and cotton key pieces including  suits, distressed denim, and long tees, with a big range of colours from soft pastels to really dark shades. While the Grunge Maximalism is more of embellishments bikers and studs, suits sets, skater skirts and asymmetric dresses with eyelet details.


The collection presented on the runway will be available from 15th of April in stores while most looks from the catwalk will be available on www.landmarkshops.com/splash. You can revisit moments from the show visiting our Splash Facebook page- Splash Fashions.


Tuesday, March 22, 2016

Watch Splash Fashion Show Live


Hello Lovely ladies. You can now watch the Splash Spring/Summer fashion show live at the below link. Tomorrow will be live stream on 23 March 2015 at 9:30 In the evening.
They will be broadcasting the pre party, the gust arriving , and the fashion show live.

http://www.ustream.tv/channel/846VZBn3pGv



New Look SS16


New Look has always been one of my ultimate favourite Hight street stores, every time I am out shopping I have to stop by the nearest New Look Store and check what's new, so I was so excited to go to Dubai for the private collection. So the New Look Spring/Summer 2016 season is heavily influenced by hothouse florals, graphic and sporty silhouettes and a sophisticated twist on 90s trends at fast fashion obtainability.
Street-ready jackets, pale wash denims, pleated skirts, lace accents and boudoir-inspired dresses and camisoles are expressed in neutral colour palettes, highlighted with sizzling pops of colour that emulate the warm weather season.



 Castaway ushers in the season with rumpled denims, washed linen, macramé and embroidery. Woven stripes, dip dyes and slub jersey contribute to the overall vintage look and feel. Shells, straw, embroidery and woven fabrics crown the carefree pieces made for warm weather lounging.
Shades of khaki, grey, black and white usher in the Geo Sport trend. Easy wear pieces take on athletic undertones in relaxed silhouettes. Sporting detail is reflected in bomber jackets, sleek tops, knit pencil skirts and wide leg cropped trousers.
As the temperatures rise, so too does the Hothouse trend, focused on tropical palms and retro greenhouse prints. Corn yellow and bold khaki form the key colour palette amongst accents of cream, turquoise and electric blue. Wide and cropped trousers are paired with off-the-shoulder and Bardot tops. Drawstrings, cut out denim and block graphics add other elements of adornment to complete the look.





Embellished looks are also key focal points of Native Soul, featuring western and folk emphasis in a colour palette of tobacco, cream, smoky black and cherry red. Woven fabric and linen blends appear throughout, especially when accented with pom-pom trims and fringe. Dresses are a key highlight in patchwork chevron prints with smock detailing or yoke embroidery. Patchwork lace tops and distressed denim further compliment the wardrobe.
Ruffles, raw edges and boudoir flourishes are articulated in the slip dresses, play suits and ice wash denim characteristic of 90s Romance. Soft and feminine neutrals anchor the trend with shades of mink and black accented with stripes on co-ords. Silhouettes are minimal, with cold shoulder dresses featuring heavily, adding to the overall deconstructed luxe look.
Accessories and footwear go classically feminine for Spring/Summer 2016 in fresh spring colours, accented with espadrille styling, fringe or tassels. Ghillie sandals continue to be a key look. Whilst traditional bag shapes are updated with tribal styled embroidery and embellished canvas bags. Jewellery is draped and dapple with shells, beading and feathers. Neons complete subdued wooden bangles whilst chokers form a key piece of 90s nostalgia. 










 Swimwear receives a new season twist with a colour and shape update. High neck styles are the key look for the summer months, in ladylike prints and scalloped edges. Plunging fronts, multi-straps, fringe and slashed cut-outs are perfect for pool parties and seaside holidays. Cover-ups in relaxed silhouettes come in crochet fabrics for playsuits and kaftans, that easily go from the beach to the city.





 Overall, the looks embody the New Look womenswear Spring/Summer 2016 collection, furthering the brand’s reputation for affordable and trendy fashion.