In association with “Kolona Montigoun”, The official Jeddah Chamber of Commerce project -which always supports and empower productive families in Saudi Arabia- has organized a cooking competition. The Dream Whip campaign from the house of Mondelēz International (formerly known as Kraft Foods) officials of JCCI picked only four contestant, and have invited them along with their families and members of the media at a ceremonial event to celebrate their success.
The winner of this campaign Ms. Noha Noor Fadul was decided at a bake off session among four other shortlisted finalists. Ms. Noha was declared a clear winner based on her unique recipe and the jury’s decision. She won a sum of 5000 dollars to proceed with her dream. Based on the public voting, the remaining 3 shortlisted finalists were considered as winners as well, and received a prize money of USD 1000 each , the prize was presented by Dream whip to aid their dessert making wishes. The four shortlisted candidates were invited to an on-ground competition for a final evaluation at the Jeddah Chamber of Commerce premises, where they prepared desserts to impress the judging committee comprising of Chef. Soumaya Al Idrissi and Chef. Ohood Sohail, who rated the candidates’ skills in baking, creativity and uniqueness of their recipes.
The campaign was hosted on the Dream Whip facebook page www.facebook.com/DreamWhipArabia for two months. For each vote on Dream Whip Facebook page, Dream Whip set aside SAR. 1/- that was used to aid the accomplishment of the women’s wishes in addition to a cash prize for the main winner.
Dream Whip is one of the brands of Mondelēz International with a long legacy in the GCC region. It is the first choice for consumers to enhance their desserts with its snow white cream. The prepared Dream Whip cream is used to decorate all kinds of desserts such as cakes, jelly, crème caramel, milkshakes and many more.