About Me

I am an Egyptian girl with unhealthy appetite for makeup. clothes, and everything pink and girly.

Saturday, April 21, 2012

Women Of Tomorrow Fashion Show

Last week I had an amazing chance to help with setting up three fashion shows, that were held at KAU during the university's career forum week, under the theme "Women of Tomorrow". The fashion shows were organized by the magnificent "Niche Arabia"  with the collaboration of a bunch of great sponsors such as Femi9, Al Sawani, Guess, Tous, Cole HaanIzone, Babyliss, Maybelline and Eve salon, and with the help of students models from KAU, and although it was their first time to walk the runaway, they acted like professional models and rocked the stage. The first fashion show was held on the opening night and it was all about "work chic", on the second day we had the models walk around the hall where the fair was, and  for the last day the show had a completely vintage feel to it , with fabulous outfits presented from The Shop vintage shop.
I really had so much fun working at this event, I learned so many things and got to meet a lot of interesting people as well. It was my first time ever to help with a fashion show, run down the backstage, dressing the models, choosing the right shoes, lining the models up and sending them to the catwalk. Indeed it was tiring but it was surreal, I felt like I was in the city or America's next top model show hehehe.

Shoes were from Cole Haan

Outfits were from Femi9

Nabila Nazeer jacket and Cole Haan oxford shoes

Shoes heaven, my favourite was the black patent peep toe heels
Thanks to Dareen Alyawar for the first four photos.
Guess Booth, love the new rubber wrap watches

Niche Booth, displaying luxury goodies for some of Niche's clients

Loved that Vintage Versace jacket by The Shop

Niche Arabia is a luxury consultancy firm with unique insight into both the Gulf and Western
markets, founded by Miss Marriam Nageeb Mossalli who is a well known name among the international fashion industry, her background in both branding and media has afforded her unique expertise into the local markets and together with her business acumen as a young entrepreneur, are the driving forces behind Niche’s success.
 Niche has years of experience in an extensive range of aspects within the fashion industry, including advertising, media, event planning, and publishing. they have the ability to  position your brand ahead of the market though a winning combination of local market knowledge and insightful analysis. With a number of success stories of “firsts,” Niche is able to think outside the box and into your target market. they offer many creative services that your brand can benefit from, like; Brand Consulting & Representation, Visual Merchandising & Space Management, Merchandising Execution, Creative PR Strategic Planning, Event Planning, Editorial & Multimedia Execution, Industry Research & Analysis, Endorsements and Co-Branding. Make sure you follow Niche on Facebook and Twitter, to keep yourself always updated with all the fashion events, shows, garage and guerrilla sales that Niche organize.

Marriam N Mossali with Christan Louboutin

Marriam with Michael Kors




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