About Me

I am an Egyptian girl with unhealthy appetite for makeup. clothes, and everything pink and girly.

Thursday, March 31, 2016

Splash Fashion Xcess

Last week I flew to Dubai specially to attend Splash fashion show, and as you all know Splash is One of the biggest retailers for affordable clothes in the Middle East.
Titled ‘Splash Fashion Xcess’, the Summer 2016 fashion show brought together color, embellishments, textures  topped with  grunge inspiration.
With two sub stories- Mod Maximalism and Grunge Maximalism taking centre stage, a little bit of everything seems just about the right way to enter the season. What you get in the collection is a modern hybrid between neat designs with a maximalist edge.

The event was held at the Asateer hall, Atlantis, the guests were welcomed into a pre-function area which was nothing short of a feast to the senses. A walk through the tunnel with multicolored heart facets, one was immediately transported to an eclectic dimension. Adorned with mirrors and raw bulbs on either side, the replication of things exemplified the Maximalism theme. The pre-party zone complete with archways and elements inspired by the grunge culture like metal chains set the mood for the show .The energy was palpable with trap and dub step tunes creating an electric ambiance. Making way into the runway dotted with LED screens, one was able to get a glimpse of the theme through a lucid graphic display. 
I was lucky enough to made it to the behind the scenes and had a glimpse of the hair and makeup before the show. The makeup was bold and daring with dark lips, and hair was funky hippy big hair more of the punk style.
Models makeup time backstage

Me backstage

After the Show I was able to talk to with Mr. Raza Beige, the founder and owner of Splash, and what a humble lovely and hospitable man he is. He told me when I was a young man, I didn't have a lot of money, and I always wanted to wear and look nice. So when I started the Splash group I wanted to create fashion for everyone, you see splash is the destination for all ages and categories to shop the latest trends at the most affordable prices in the market. If you are on budget then it is the right place for you, and if you are so into fashion and love to wear high end brands, you will still love to shop at Splash for a special piece to complete their outfits, or for comfortable clothes that they can even wear at home.

Mr. Raza Beige greeting the audience

The two dominant trends featured at Summer ’16 fashion Show were as I mentioned the Mod Maximalism Catering to a set of sophisticated individuals this collection comprises of tailored and oversized silhouettes with fabrics like linen, denim, and cotton key pieces including  suits, distressed denim, and long tees, with a big range of colours from soft pastels to really dark shades. While the Grunge Maximalism is more of embellishments bikers and studs, suits sets, skater skirts and asymmetric dresses with eyelet details.

The collection presented on the runway will be available from 15th of April in stores while most looks from the catwalk will be available on www.landmarkshops.com/splash. You can revisit moments from the show visiting our Splash Facebook page- Splash Fashions.

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