Splash Fashion Xcess

Last week I flew to Dubai specially to attend Splash fashion show, and as you all know Splash is One of the biggest retailers for affordable clothes in the Middle East.

Titled ‘Splash Fashion Xcess’, the Summer 2016 fashion show brought together color, embellishments, textures  topped with  grunge inspiration.

With two sub stories- Mod Maximalism and Grunge Maximalism taking centre stage, a little bit of everything seems just about the right way to enter the season. What you get in the collection is a modern hybrid between neat designs with a maximalist edge.

The event was held at the Asateer hall, Atlantis, the guests were welcomed into a pre-function area which was nothing short of a feast to the senses. A walk through the tunnel with multicolored heart facets, one was immediately transported to an eclectic dimension. Adorned with mirrors and raw bulbs on either side, the replication of things exemplified the Maximalism theme. The pre-party zone complete with archways and elements inspired by the grunge culture like metal chains set the mood for the show .The energy was palpable with trap and dub step tunes creating an electric ambiance. Making way into the runway dotted with LED screens, one was able to get a glimpse of the theme through a lucid graphic display. 

I was lucky enough to made it to the behind the scenes and had a glimpse of the hair and makeup before the show. The makeup was bold and daring with dark lips, and hair was funky hippy big hair more of the punk style.

Models makeup time backstage

Me backstage

After the Show I was able to talk to with Mr. Raza Beige, the founder and owner of Splash, and what a humble lovely and hospitable man he is. He told me when I was a young man, I didn't have a lot of money, and I always wanted to wear and look nice. So when I started the Splash group I wanted to create fashion for everyone, you see splash is the destination for all ages and categories to shop the latest trends at the most affordable prices in the market. If you are on budget then it is the right place for you, and if you are so into fashion and love to wear high end brands, you will still love to shop at Splash for a special piece to complete their outfits, or for comfortable clothes that they can even wear at home.

Mr. Raza Beige greeting the audience

The two dominant trends featured at Summer ’16 fashion Show were as I mentioned the Mod Maximalism Catering to a set of sophisticated individuals this collection comprises of tailored and oversized silhouettes with fabrics like linen, denim, and cotton key pieces including  suits, distressed denim, and long tees, with a big range of colours from soft pastels to really dark shades. While the Grunge Maximalism is more of embellishments bikers and studs, suits sets, skater skirts and asymmetric dresses with eyelet details.

The collection presented on the runway will be available from 15th of April in stores while most looks from the catwalk will be available on www.landmarkshops.com/splash. You can revisit moments from the show visiting our Splash Facebook page- Splash Fashions.

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Get into WInter 2016 with Splash

Last week was the Media Preview of Splash's newest collection for Winter 2015/2016. Splash is of course one of the biggest retailers in The Middle East, Africa and India. It hosts a huge number of almost 30 designers under it name, as well as different international brands like ELLE, Kappa, Lee Copper, Bossini and being human.
This Winter Splash  presents a warm collection of tartans print, black leather metallic, shimmer and glitter, faux fur and nice collection of accessories. The color palette ranges between black, navy blue, grey and metallics..
What is always remarkable of Splash pieces that's it always affordable so you can buy a lot of items, mix and match them with old pieces you own or style them together to create and urban look.

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House of Lux- Season two

I was delighted to be invited to attend the beauty and fashion event of the year, the LUX beauty gallery. An annual event where Lux organize a fashion designing competition through its Facebook, where thousands of Lux fans on Facebook applied their sketches for a chance to be chosen as a candidate for the competition, from those thousands, only ten were chose from all over the region to compete against each other and learn from each other and from Lux's monitors and brand ambassadors, the great Lebanese designer Mr. Abed Mahfouz, a haute couturieur who has dressed a lot of celebrities locally and international, Alanoud Badr, the most famous Saudi fashion blogger and the new to the compeition this year Miss Dana Hamdan, TV presenter, stylist and the sister of the two celebrities sister Mais and Mai Hamadan.
For few months candidates were monitored by the fashion trio whom have helped them and lead them on transfering their sketched dream dress into reality, inspired by LUX newest collection's different characters. Each participatnt chose a character to get her inspiration from.
I flew over from Jeddah to Dubai, to the address hotel Dubai Marina, to witness the crowning of the winner. It was a night to remember, I had the chance to meet amazing people such as Designer Abed Mahfouz and personally interview him, the sweetheart Anoud, a lot of media and some celebrities. The event was presented by ex Miss Lebanon candidate and MBC presenter Aline Watfa. Each participant had her time to expain the details of her dress and how she was inspired to do it, the judges asked their questions and made their decision. They picked two winners Bissan Abu Zainab and Hanaa Iskandar who both won 100,000 Derhams wohoooooo, Congratulation for both of the girls.Before the winners were picked there was Abed Mahfouz Fall/Winter 2014 fashion show, where we got the chance to see some of the beautiful dresses that Mr..Abed showcased in Paris early this year. It was a mesmerizing collection that left the audience breathless for the whole night

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with Mr.Abed Mahfouz

with Mona Kattan

with Dalal

first winner Biessan

Second winner Hanna Iskander

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