Look of the day

Hi loves, remember when I told you I got a beautiful simple jumpsuit from New Look ?!
see full collection here. I thought of sharing that outfit with you. I paired this classic overall with a vintage Chanel brooch and shoes from LK Benette designed by the great Caroline Essa, bag by Egyptian designer Nazeeka, my hair by Jacaques La Coupe, and makeup by the talented Egyptian makeup artist Heba ElKaissy. Heba is super talented and lives between Dubai and Egypt, check her page on Facebook: The Kit

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A trip to the romantic era with Noha Ata

Amidst all the mass producing fashion houses and the so many emerging young talents we have here, it so refreshing to see someone like Noha Ata coming out to the world with a soft and romantic collection like her first ever one. A collection that takes you to a trip to one of those romantic old books sitting still at your parents' deserted library. Noha is a young talented Egyptian designer who is still taking the first steps at the path of her career. Born in the United States and moved to Egypt for middle school. She always had a passion for Fine Arts but ended up taking on a BA in Integrated Marketing Communication at the AUC with a minor in Art.

Seeking excitement, challenges and creativity she first fell in love with the idea of designing clothes for women at a course where they took a look at fashion history through film. The pieces from her Spring/Summer 14 collection" Sweet Melancholia" are very feminine, youthful and playful with a vintage feel; they are worked with a muted color palette, dainty guipure laces and soft silhouettes.

Noha says she was inspired by Sophia Coppola's The Virgin Suicide movie, a movie that affected myself deeply as well. If you have no idea what I am talking about, go watch that movie. Noha also designs for The Egyptian label Allaga, a very beautiful brand that I am going to blog about very soon. I loved loved every piece in her collection, and I loved the designer behind it, such a cute and down to earth person, and also I loved the fact we share the same name.

Make sure you are following her, for latest updates her FACEBOOK

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My Can't Leave The House Without Product

On a one good day I decided to go pamper myself a little bit in the spa, so I went to have an oxygen facial to deeply moisturize my face, as the last period I was noticing that my face has become dry at the last period of time. When the tough tempered Russian beautician started applying the cleanser on my face, she noticed how dry my face was, she kept on asking me a lot of questions
about my daily beauty routine, and my lifestyle. It turned out that I don’t drink enough water (you are supposed to drink at least 8 full glasses of water every day, seriously who could do that, whoever does that, I am sure he spends the other part of the day at the loo. Other thing that increases the dryness of the face, is staring to the laptops/TVs screens more than 8 hours a day, which I over exceed significantly. But when it came to the question do you apply a sunscreen before going out every day, hearing my answer, the beautician showed her aggressive Russian side, she was nearly shouting to me, hearing that

I never wear sun screen except by the beach or if I am wearing makeup already containing a protecting SPF. She said that the main reason behind my dry skin is not wearing SPF fortified cream every day and that the sun heat takes away all the moisture from my skin, and dries it out, and by time it has become sensitive that it turned red ,oh silly me I thought that was a natural blush. The beautician warned me that if I didn’t act immediately, and start taking care of my skin, some pre mature wrinkles will start on appearing starting from the area around the mouth then it will start increasing bit by bit over the years.

Adding to the wrinkles she said that those harmful sun rays can cause also dark blemishes and spots that can easily ruin your skin colour, or God forbid can cause in some cases skin cancer, which has spread abundantly in our time, and it main factors is exposing to sun without protection between the time of 10 am till 3 pm. And to be honest unless you are a vampire, no one can really obliged to stay home away from the sun during that time, it’s crucial time during the middle of any working day, and even on a day off you will still have to go out for any reason, if not for the beach which is even more dangerous, since the sea waters reflect the sunrays and can cause severe damage.

Horrified from what I heard, I rushed home running for the nearest laptop – ignoring what she told me about the harmful screen rays whatsoever- I can live with one small wrinkle but I can’t live without my internet. I stayed for hours reading review about the best sunscreen that you can wear with or without make up and won’t show or bother you with its smell all the day long. I came across the Chanel UV essential sunscreen and anti-pollution lotion; I read a lot of reviews saying it’s one of the best products in this category. So I purchased, it is of course a little expensive for sunscreen but it has a lot of benefits that makes you not feel guilty after purchasing. First it’s so light weighted, its smell is really good, matte and not greasy, can be worn alone or with makeup, it won’t make your foundation cake. And it has some anti-bacterial functions so it will help your face stay fresh all day long, perfect if you suffer from acne or pimples, yes it won’t help but it won’t make it worse, as it won’t break you out or increase sebum secretion. Plus all of that the bottle looks really luxurious and after all it’s CHANEL.

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What's in her bag and interview with Yasmine Yeya

I first saw Yasmine in LBC's famous show Mission Fashion around 9 years ago. I was a big fan of her work at that show, and she did really good job getting the first runner up place, and getting a great chance to intern at Elie Saab's fashion house in Beirut. After this Yasmine settled down in Cairo opening an elegant atelier where it became quickly the destination for Egyptian and Arabian fashionable brides. Yasmine is a very elegant and down to earth lady, a hybrid Egyptian French  fusing the best of the two worlds to create white dreams. Yaya travels the world for inspiration and to source unique fabrics which she is famous for. When I asked her to tell us what's in her bag, she laughed and to told me , well I am a very practical person I don't carry a Chanel bag, I have a big bag with all kind of things inside. I laughed myself and told her that exactly what we want to see.
  So almost a month and half ago I headed to her Heliopolis located atelier and as soon as I stepped into Maison Yeya, all my beautiful wedding memories came back to me, I had this feeling that I am a bride all over again, and waiting to receive my dreamy wedding dress.

As I entered the atelier ....

- Yasmine, most of us knew you from the reality TV show Mission Fashion, but we want to know the story before the show, how did it began? It started with my grandmother, I used to sit and watch her design dresses and saw them herself and that's when I first realized that I like that, I would love to make my own clothes and dresses. Then it evolved into designing and executing dresses in general.

- In a very short time, you succeeded to place your self as the best wedding couturier in town, how did you manage to do this? No person in any field can achieve a solo-success or work on something this big on his or her own. What I always tell my team is that our work is the sum of the excellence of each individual. If one fails to do his or her part, the whole project will fail. It’s like an orchestra where all of us have to perform to execute a beautiful symphony. The process starts with a bride. Women have always been my inspiration. So it starts with the client coming into the atelier. If I’m designing an haute couture gown, the bride is always my muse. Her beauty and her soul put me in an imagination trip. The ideas then go to paper and from paper to my workshop.

- Your dresses scream luxury, what materials do you love to work with ?I feel like if I asked you that question you would answer with 'Lace'. People started seeing a sort of pattern in my dresses and I like that. I like the idea that people can see a dress and know that this is a Yasmine Yeya dress, at the end of the day every designer has their own signature and I think lace is mine

- Tell us more about Yasmine at home not at the atelier.

I'm a very private and homey person. And I usually like to keep it that way. so you wont find in any of my marketing channels anything that specifies what happens behind the scenes, in my home for example.

-Other than Haute Couture, what are your interests?Right now, couture and fashion designing are taking all my time so I seriously have no time to pursue any hobbies or any of that. But if it wasn't for fashion designing I think I would have liked to become a doctor and find a cure for cancer, it's one of those things I think about often.

- What do you think of the Egyptian fashion scene?

I think people are becoming more aware of what suits them and they are starting to develop an identity away from what's internationally popular. People are becoming more true to their selves and their own style.

- Where do you like to shop? And who are your favourite local designers?

There are so many now and they are all very good. I personally look forward to seeing designers like Amina K. and Deana Shaaban have to offer in the future. And after my latest collaboration with Sabry Marouf, so excited to see what those guys have in store.

  

 - What was the most challenging dress you have ever designed ?

The most special to my heart is my sister’s wedding dress. It was the most emotional experience I went through.

- No plans for a fashion show soon, or a fashion week participation? 
All I can say is stay tuned and get ready.
   
- This is would be the most frequently asked question you always hear, but how can brides to be reach you? 
Well our social media platforms I think is the easiest way they can reach me, we reply to the inquiries we get as soon as we can. They can also send us an email on info@maisonyeya.com with their wedding date and we will reply with the appointments available. Also, we are launching our website, www.maisonyeya.com, so that will also facilitate the connection between us.

What's inside Yasmine' s bag

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Brunch With Clinique

It was a perfect Wednesday afternoon, that I headed to Jeddah's most relaxing spas The Spa Lounge to attend Clinique's lovely brunch. I don't how many times I have mentioned before in my posts that I love Clinique, it did play a huge part in attracting me to the beauty world, as it was the first brand ever I tried when I decided long years ago it was time to stop using the teenage drug store beauty products and start using sophosticated high end brand as beautiful older ladies use.

I remember asking my mum, to buy me my first clinique cleanser that I still use to our day, along with the other 3 Steps routine.  And for three years now I have never skipped a day without using my Clinique pore minimize cream. So as you can see how Clinique is involved in my everyday life, that why I was so excited to attend their beauty event.

Signing my name with the famous Chubby lipstick

I had a one to one beauty consultancy session with Clinique's certified skincare consultant, whom examined my skin and advised on the products I should be using, the same service you can get at Clinique counters worldwide, where you can get all the help and consultation you may need.

Me with the beautiful Ms Shari the brand manager,and the beautiful Ms Meral PR manager of Clinique

Thank you Clinique for inviting me to this beautiful event, and can't wait to post my experience with my beauty life companion the dramatically different moisturizing lotion.

Check Clinique's website www.clinique.com to know more about their newest products and to know where is the closest branch to you.

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My Isabel Marant for H&M little adventure

November 17th was the day that Isabel Marant for H&M collection hit the city I am staying at, at the moment which is beautiful Jeddah. So as it's well known for the days of the H&M collaboration collections release to be women's world war days, I have agreed with my some of my fellow bloggers to go to the mall at exactly 8 am so we can get handful on the new collection. Waking up at 7 am is not really my thing, so I overslept and missed the 8 am attack, but I was sober and ready to conquer at the 10 am attack. Unfortunately the jacket I was dying to get didn't come to Jeddah. But thankfully I was able to get some cool pieces.

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