What's in her bag and interview with Yasmine Yeya

I first saw Yasmine in LBC's famous show Mission Fashion around 9 years ago. I was a big fan of her work at that show, and she did really good job getting the first runner up place, and getting a great chance to intern at Elie Saab's fashion house in Beirut. After this Yasmine settled down in Cairo opening an elegant atelier where it became quickly the destination for Egyptian and Arabian fashionable brides. Yasmine is a very elegant and down to earth lady, a hybrid Egyptian French  fusing the best of the two worlds to create white dreams. Yaya travels the world for inspiration and to source unique fabrics which she is famous for. When I asked her to tell us what's in her bag, she laughed and to told me , well I am a very practical person I don't carry a Chanel bag, I have a big bag with all kind of things inside. I laughed myself and told her that exactly what we want to see.
  So almost a month and half ago I headed to her Heliopolis located atelier and as soon as I stepped into Maison Yeya, all my beautiful wedding memories came back to me, I had this feeling that I am a bride all over again, and waiting to receive my dreamy wedding dress.

As I entered the atelier ....

- Yasmine, most of us knew you from the reality TV show Mission Fashion, but we want to know the story before the show, how did it began? It started with my grandmother, I used to sit and watch her design dresses and saw them herself and that's when I first realized that I like that, I would love to make my own clothes and dresses. Then it evolved into designing and executing dresses in general.

- In a very short time, you succeeded to place your self as the best wedding couturier in town, how did you manage to do this? No person in any field can achieve a solo-success or work on something this big on his or her own. What I always tell my team is that our work is the sum of the excellence of each individual. If one fails to do his or her part, the whole project will fail. It’s like an orchestra where all of us have to perform to execute a beautiful symphony. The process starts with a bride. Women have always been my inspiration. So it starts with the client coming into the atelier. If I’m designing an haute couture gown, the bride is always my muse. Her beauty and her soul put me in an imagination trip. The ideas then go to paper and from paper to my workshop.

- Your dresses scream luxury, what materials do you love to work with ?I feel like if I asked you that question you would answer with 'Lace'. People started seeing a sort of pattern in my dresses and I like that. I like the idea that people can see a dress and know that this is a Yasmine Yeya dress, at the end of the day every designer has their own signature and I think lace is mine

- Tell us more about Yasmine at home not at the atelier.

I'm a very private and homey person. And I usually like to keep it that way. so you wont find in any of my marketing channels anything that specifies what happens behind the scenes, in my home for example.

-Other than Haute Couture, what are your interests?Right now, couture and fashion designing are taking all my time so I seriously have no time to pursue any hobbies or any of that. But if it wasn't for fashion designing I think I would have liked to become a doctor and find a cure for cancer, it's one of those things I think about often.

- What do you think of the Egyptian fashion scene?

I think people are becoming more aware of what suits them and they are starting to develop an identity away from what's internationally popular. People are becoming more true to their selves and their own style.

- Where do you like to shop? And who are your favourite local designers?

There are so many now and they are all very good. I personally look forward to seeing designers like Amina K. and Deana Shaaban have to offer in the future. And after my latest collaboration with Sabry Marouf, so excited to see what those guys have in store.

  

 - What was the most challenging dress you have ever designed ?

The most special to my heart is my sister’s wedding dress. It was the most emotional experience I went through.

- No plans for a fashion show soon, or a fashion week participation? 
All I can say is stay tuned and get ready.
   
- This is would be the most frequently asked question you always hear, but how can brides to be reach you? 
Well our social media platforms I think is the easiest way they can reach me, we reply to the inquiries we get as soon as we can. They can also send us an email on info@maisonyeya.com with their wedding date and we will reply with the appointments available. Also, we are launching our website, www.maisonyeya.com, so that will also facilitate the connection between us.

What's inside Yasmine' s bag

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