I have been wanting to publish this interview from long long time ago, precisely from the past Amman fashion week time, Hala and Sarah or Nut are Ptah are half Jordanian half Egyptian sisters duo designers, whose work have been turning heads recently. Their pretty pieces caught my attention from Amman fashion week, and I wanted to know more about these beautiful sisters.
-Tell us more about yourselves ?
Sarah: I've always been artistic and have an eye for detail.
anything inspires me. Hala: I also have an eye for detail and travelling is what keeps me motivated
- Tell us more about Nut and Ptah, and how did you start it? Nut&Ptah is a vibrant,feminine and bold Jordanian brand which is strongly influenced by the Egyptian Jordanian and Palestinian dynasties as well as the rich cultures of the world.we started it officially in 2009 when we took a in soul Jara .it was the best decision we've ever made. thanks to the encouragement of our family&friends especially Sabein, our sister.
- Nut and Ptah is not such a common name, what does it refer to ?
-Tell us more about yourselves ?
Sarah: I've always been artistic and have an eye for detail.
anything inspires me. Hala: I also have an eye for detail and travelling is what keeps me motivated
- Tell us more about Nut and Ptah, and how did you start it? Nut&Ptah is a vibrant,feminine and bold Jordanian brand which is strongly influenced by the Egyptian Jordanian and Palestinian dynasties as well as the rich cultures of the world.we started it officially in 2009 when we took a in soul Jara .it was the best decision we've ever made. thanks to the encouragement of our family&friends especially Sabein, our sister.
- Nut and Ptah is not such a common name, what does it refer to ?
Nut: An ancient Egyptian guardian of daytime, in which production is at its utmost.
Ptah: Another ancient Egyptian guardian of skilled craftsmen, artisans and creativity.
- How it feels like to be working with your twin sister?
Well,
we could easily be mistaken for twins but the truth is, we're 2 years
apart! however the fact that we look and act alike is a strong indicator
that we complement each other. we function best when were together
and we've always made a good team.but of course, and only rarely, we
want to kill each other over work..like all sisters do.
- How do you see the fashion scene in Amman, and how it is different than in Egypt ? " I heard you are half Egyptian"
we haven't embarked
on the Egyptian market yet so we cant really compare but we can definitely say that the fashion scene in Amman is booming and is
ever evolving and we love being part of this chic movement.
Which piece took you the longest time and effort to design?
the
piece that took the longest time in making is a handmade headpiece
which we made especially for her Majesty Queen Raina. We wated to
express our appreciation by making a piece of art. So that took a while. As for the piece that took the most
effort, we'd have to say most of our dresses for MBFW. the opulent
amount of details which every piece entailed meant that we had to work
day and night.
- What was the public reaction to your first collection?
It was a hit.
- How do you describe your own style and how it reflects to your collections?
our collections are a finer and much more detailed representation or extension of our personal style.And our personal style is ever evolving.
- You have just participated in Amman Fashion week, tell us more about the experience our participation in the first season of AMBFW was a rich learning
experience. We haveenjoyed
every minute of it. From creating a
collection, doing fittings and rehearsals with modelsto meeting local and international persons in the the field.It all translated beautifully for us. We
also were thrilled to see Jordan taking its first step on the fashion map.
- What was the toughest moment for you during the FW ?
making sure all the models looks were flawless right before the show starts .what people might not know is that it becomes a bit of a circus behind the runway walls. the pressure of perfecting every little detail must be the toughest moment. Sarah once said ''I wish we could clone ourselves and have more of us to ensure it is all immaculate''.
- Which celebrity or socialite do you wanna see rocking your designs one day ?
Aimee Song, Lykke Li, alexa chung, Florence Welch, Olivia Palermo
Right
now, were taking appointments so anyone who would like to purchase any
of our items can call 00962 79 580099 3/2. we do have a Facebook page
and an Instagram account.
Facebook: nut & ptah
instagram: nutandptah
- Any future plans you wanna share with us.
- Any future plans you wanna share with us.
We are currently working on a fashion exhibition, so stay tuned.
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