About Me

I am an Egyptian girl with unhealthy appetite for makeup. clothes, and everything pink and girly.

Saturday, December 8, 2012

What's in her bag ?! and a quick Interview with Dana Malhas

Whenever I am in Jeddah,  This scenario takes place over and over;
My husband: where are we going?
Me: Stars Avenue Mall.
My Husband: Why again? we were just there.
Me: I want to go to Cream Boutique.
My Husband: Noha, You were just there. 
Me: It's not my problem that they update there collection almost every couple of days, I don't want to miss a thing. 
Yeah that's how much I love shopping at Cream, this trendy boutique happens to collect unique and novel pieces from all over the world. and for me nothing is more fun than shopping for unique stuff, that I will know by wearing them I will standout. I know a lot of Egyptians and Arabs in general pass by Jeddah, in their way to preform Umrah, so ladies remember Cream Boutique is a must visit.
I met Dana Malhas, the beautiful owner of Cream at some fashionable events, and now I got the chance to ask her very few questions and got to know what's inside her bag.


Dana us more about Dana :)
I am Saudi/Palestinian. 25 Years old. Born & raised in Jeddah. Studied Marketing & advertising at the American University in Beirut. I Just got married and moved to Dubai. I travel with at least 21 pairs of shoes, my favorite color is green, I am a perfectionist, I have the worst bird phobia in the world, I love swimming and hate skiing, I believe I can be whatever I make up my mind to be, I eat a lot of chocolate, When I am getting dressed I start by choosing my shoes first, I love my job, and finally..my family is my life!  :)


 How did you start cream?
Like most girls, I am obsessed with fashion and everything related to it...especially styling & buying! When I graduated from university, I was 22 years old, and I decided to turn this passion into a business. I decided to open a store, where I can buy everything I like as I travel the world, style it the way I want, and fill in this gap in the market of "up and coming designers" as the market was saturated with either high or low end brands, nothing in between. I decided to take this opportunity and open a lifestyle store where up and coming designers from all around the world meet, a boutique that has everything a girl needs, a place that has talented designers regardless of their age or nationality..and the best part is, I buy for my store, like I buy for my closet!
Cream Jeddah
What brands does Cream carry?
CREAM has over 60 brands from all around the world, starting with Paris & New York and ending with Lebanon & Saudi. Some of the many are Manoush, American Retro, Mawi, Lady Fozaza, Aila,  Leivankash, Essa, CC skye, Eyedoll, Parker, Lyalya, Loodyana, LUM & many many more.


Future plans for Cream?
"Thankfully, cream has now become a trendsetter in Jeddah. My plan is to hopefully establish Cream as a trendsetter in the Middle East"

Dana

What is inside your everyday bag, Dana?
Surprisingly to many, my everyday bag (Celine Boston)  is really simple. Should be light and easy to carry, and has only the necessities that I need. It's like my survival kit.



 Basic make-up bag for during the day touch ups.


I'm very old school when it comes down to writing things, I prefer a paper and a pen over a million iPads. I always need my Agenda to remember my meetings and my post it to remember my to do lists. And of course business cards are a must.
I am the most unhealthy person in this world, so I try to balance out my bad food habits with easy to take vitamin pills. And apparently cranberry is super important, so I try to commit to it everyday. 
The smallest yet most practical wallet in the world! Fits money, cards, and IDs (again necessities only), does not take space in my bag, and so easy to pick and drop when changing handbags.
My daily dose of chocolate! I go through phases, I was addicted to flake, then to kit kat, and now Patchi.."two with nuts and one with biscuit".
 I am always cold! Cannot leave the house without this scarf..need something to keep me warm in the freezing malls and restaurants of beautiful Dubai.

I also have good new!! my niche brand Double Nooun will be available very soon at Cream Boutique, at Stars Avenue Mall, in Al Malik Road, Jeddah. KSA

Like their page on Facebook: Cream-Jeddah
Twitter: @creamjeddah


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