Last week I had an amazing chance to help with setting up three fashion shows, that were held at KAU during the university's career forum week, under the theme "Women of Tomorrow". The fashion shows were organized by the magnificent
"Niche Arabia" with the collaboration of a bunch of great sponsors such as
Femi9,
Al Sawani,
Guess,
Tous,
Cole Haan,
Izone,
Babyliss,
Maybelline and Eve salon, and with the help of students models from KAU, and although it was their first time to walk the runaway, they acted like professional models and rocked the stage. The first fashion show was held on the opening night and it was all about "work chic", on the second day we had the models walk around the hall where the fair was, and for the last day the show had a completely vintage feel to it , with fabulous outfits presented from
The Shop vintage shop.
I really had so much fun working at this event, I learned so many things and got to meet a lot of interesting people as well. It was my first time ever to help with a fashion show, run down the backstage, dressing the models, choosing the right shoes, lining the models up and sending them to the catwalk. Indeed it was tiring but it was surreal, I felt like I was in the city or America's next top model show hehehe.
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Shoes were from Cole Haan |
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Outfits were from Femi9 |
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Nabila Nazeer jacket and Cole Haan oxford shoes |
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Shoes heaven, my favourite was the black patent peep toe heels |
Thanks to Dareen Alyawar for the first four photos.
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Guess Booth, love the new rubber wrap watches |
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Niche Booth, displaying luxury goodies for some of Niche's clients |
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Loved that Vintage Versace jacket by The Shop |
Niche Arabia is a luxury consultancy firm with unique insight into both the Gulf and Western
markets, founded by Miss
Marriam Nageeb Mossalli who is a well known name among the
international fashion industry, her background in both branding and
media has afforded her unique expertise into the local markets and
together with her business acumen as a young entrepreneur, are the
driving forces behind Niche’s success.
Niche has years of experience in an extensive range of aspects within the fashion industry, including advertising, media, event planning, and publishing. they have the ability to position your brand ahead of the market though a winning combination of local market knowledge and insightful analysis. With a number of success stories of “firsts,” Niche is able to think outside the box and into your target market. they offer many creative services that your brand can benefit from, like; Brand Consulting & Representation, Visual Merchandising & Space Management, Merchandising Execution, Creative PR Strategic Planning, Event Planning, Editorial & Multimedia Execution, Industry Research & Analysis, Endorsements and Co-Branding. Make sure you follow Niche on
Facebook and
Twitter, to keep yourself always updated with all the fashion events, shows, garage and guerrilla sales that Niche organize.
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Marriam N Mossali with Christan Louboutin |
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Marriam with Michael Kors |
Great job
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